Recently I was talking to some blogger friends about my perfectionism and how long it takes me to write a blog post. I wanted to know how long it took most bloggers to write a blog post. The answers varied from 45 minutes to 2 weeks.
I gained a lot of insight from asking this question and reading the bloggers’ posts. Not surprisingly, the bloggers who said their posts took 45 minutes had shorter blog posts that didn’t require a lot of research.
I thought so that’s it. If you want to write quality blog posts then it’s going to take a lot more than 45 minutes.
I was wrong. After doing some research and my own experimenting, I discovered that I too can write blog posts in 45 minutes. I had to change my strategy.
From my research and trial and error, I am going to provide you with some tips to write your blog posts faster. If your goal is to produce a large quantity of quality posts, you can’t take a week to two weeks to write them. So here’s what I do.
How to write your blog posts faster
Tip One: Write the post!
This may sound very simple and not useful, but it is the best tip I have. Don’t sit around planning, thinking, and perfecting your post. Just write it all in one sitting. Once you have it written, you can edit it later.
Tip Two: Stop being a perfectionist.
Here’s the thing about blogging. Unless your post is getting a ton of traffic, you don’t have to worry about it being perfect. When I say that I don’t mean write crap. What I mean is don’t worry if it’s not your best quality post.
Write it. Publish it. Work on improving your writing speed. Most blog posts are skimmed when they are found in Google. People may only be reading the headlines and catching just some of what you write. So all that good stuff you’re working on might not even be read.
Tip Three: Focus on SEO
Work on your blog’s SEO and getting your posts published first. Rather than stress yourself out trying to write the perfect engaging post, write a search-engine-optimized post that’s decent. Get it ranked well in Google, and then perfect it.
In order to get your blog off the ground you need long-tail keyword posts that are found in Google and a lot of them. Once you see which posts perform well you can go back and make improvements to them.
This strategy will keep you from spending a lot of time writing top-notch posts that nobody’s even reading. Focus on getting your posts published and perfect the ones that get read.
Tip Four: Do your research separately.
If your posts require research set time aside to do all the research for all the posts you plan to write for the week. Then when you’re ready to start writing them, write all your posts on the same day using the tips above.
The research part of blogging can slow down your writing. This is why it’s better to do your research ahead of time and then write your posts.
Tip Six: Use a timer
Give yourself a time limit. I aim for no more than 45 minutes on one post. If you want to develop a lot of posts, you need to be able to write them fast. Set a timer, start writing, and don’t edit your post. Complete your blog post in 45 minutes.
Tip Seven: Stop worrying about your word count.
There is a lot of information out there on SEO regarding how long a blog post should be. While I agree that longer posts perform better in search engines, I think how well a post performs in Google has more to do with how readable it is.
Longer posts tend to keep someone on your website longer because they are scrolling down your page to read the content. However, if you’re content isn’t good, it doesn’t matter how long it is. The important part is that your posts keep people’s attention. You can increase your word count later.
Tip Eight: Don’t drift
You have no idea how many blog posts I have read that provide information I am not even looking for. When I read a post I want them to get to the point.
For example, in this post I could provide you with extra information on how to start a blog, how to set up a blog, how to write a content calendar, etc. But, you’re reading this post to learn how to write blog posts faster.
If you have a lot of information you want to include in a blog post and it’s going to cause you to drift off topic, write separate related posts and link out to them from your post.
Tip Nine: Add your photos, headings, and search engine optimization later.
Plan out your posts for the week. Have a time set aside for research, a time set aside for writing, and a time for publishing. Separate these into different tasks. Once your posts are written you can fine-tune the SEO and images for your posts when you publish them.
Tip Ten: Update your posts later
If you update your posts regularly, you can perfect your content as you go along. Most of my posts start out as decent, with good information, but I am generally not happy with my first published version. That’s okay.
It’s important to add content regularly and if you try to perfect every post before you publish them, you will be slowed down by your perfectionism. Instead focus on getting your content written and published. Then you can go back and edit your posts that perform well later.
Tip Eleven: Practice, practice, practice.
The truth is writing quality blog posts takes practice. The more you practice writing, improving your writing speed, and getting posts published, the faster you will get at it. Set some writing goals. You can publish a lot more posts than you think you can if you practice and stop being a perfectionist.
I am Patty Malowney, the creator of Badass Web Goddess. I am an Albuquerque SEO and digital marketing consultant. I started my first internet business in 2004 with a $40 garage sale computer and a whole lot of determination. I sold my first website, JustMommies.com to the dating company eHarmony.com in 2008. My website was acquired by another company where I worked as a consultant and editor until July, 2019.
After encouragement from friends and family, I decided to branch out on my own and start my own consulting business. I offer advice and services to local businesses on how they can rank better in Google.
In addition to running Badass Web Goddess, I am an avid blogger. I run several blogs including my internet marketing blog here at Badass Web Goddess. If you love my blog, Follow Me on Facebook or Twitter!