If you are trying to get more people to like your Facebook business page it can be a challenge. When I first started managing business Facebook pages, I thought this will be easy. I’ll just post some articles and find some memes, but managing business Facebook pages quickly left me frustrated. I spent hours looking for content to post on my clients’ pages. No wonder they wanted someone to take over this task. Planning and creating posts for social media is much harder than it looks.
I read article after article about what to post on social media. I looked at Pinterest pins on how to make my posts more engaging. I joined Facebook groups on social media marketing. I even purchased a social media calendar that claimed it would give me a year’s worth of content to post on my social media pages.
I was so discouraged. SEO was easy for me, but managing Facebook pages was incredibly hard.
Then I started taking some social media courses and everything started to click. If you want to get better at managing your Facebook page, you need to treat your Facebook page like a business. You have to have a plan, set goals, and track your progress.
If you want to get more people to like your Facebook business page, read on.
I have put together 11 practical, actionable tips to improve your Facebook page and get more followers.
1. Create measurable goals for your Facebook page
Management consultant and author, Peter Drucker said, “If you can’t measure it, you can’t improve it.” This advice is useful not only for sales and management, but for anything you are trying to improve. If you want your Facebook page to grow, start measuring your Facebook stats every month, and work on improving them.
Your goals for your business Facebook page should be about more than just getting likes, however. Likes do not equal revenue. If you want to improve your Facebook page, don’t just focus on how many likes your page gets. Make your goals based on creating revenue for your business. Having a lot of page likes might make you feel better, but vanity goals aren’t the best measurement for a business page.
Correlate your social media goals with your business objectives. Here are a couple examples of goals you might set for your business page: This month I will get 10 clicks to my business website from Facebook or this month I will get one new client/customer from my Facebook page.
Create specific goals every month and keep track of how you did. Review your Facebook insights each month. Which post was the most popular? Which post was the least popular? Which post had the most shares? Which post had the most comments or likes?
Use this data to improve your content planning for the next month. Each month work on improving the quality of your content and the way you word your posts. Keep track of your progress and make your goals specific and measurable.
2. Post consistently on your Facebook business page
If you want your Facebook page to grow, you have to be committed to your page and post consistently. You can’t post 15 posts one week and then nothing for 3 months and expect to develop a following. Having regular posts that people can like, comment on, or share, is important. Posting regularly shows your audience that you’re dedicated to your brand and that your page is worth following. If you don’t care, they are not going to.
How often you post depends on the type of business you have and the size of your audience. A general guideline for a business page is to post 3-5 times a week.
Schedule your posts using Facebook’s publisher tools. This will help you develop consistency. I create my content for my Facebook pages throughout the week and schedule my posts every weekend.
3.Create Likeable content
Your Facebook page isn’t going to get likes if it doesn’t have content that is likeable. How do you create likeable content? Look around at content you like. Think about what attracts you to a Facebook page and makes you click like on it. When I find a new Facebook page, I skim through their page to see how many posts interest me. If I look at a dozen posts and I don’t see anything that interests me, I usually don’t click like. If I see even one post that gets my attention, I will scroll some more. If I see a few posts that interest me, I will follow the page.
Look at your page as a visitor would. Review your content. At first glance how does it look? People are visual creatures. Creating content that is visually appealing, like images, infographics, or videos, will make your page more visually appealing. You can also add emoticons to your posts to break up the text and make them look more attractive. Every time you add content, think about what value it adds and how your page looks to a visitor.
4. Ask for the like
How much are you promoting your Facebook page? Do you have a link to your Facebook page on your business website? How easy is it to find? Do you ask your customers and friends to like your page?
Promote your Facebook page in your emails, on your website, in your personal conversations, and everywhere you go. If you want people to like your page ask for the like.
- Add a link to your Facebook in your email signature
- Invite your personal Facebook friends to like your page
- When someone likes one of your posts, invite them to like your page.
5. Join Facebook groups and network
Get your name out there by joining related Facebook groups. Make sure you read the rules for any group you join and don’t spam. The point of networking is to get to know people and establish yourself as an authority. If you interact regularly in a group, people will check out your Facebook profile and see what you do. Not only that, but networking gives you a chance to answer questions and share content when appropriate.
Some groups allow you to promote your Facebook page or business in the group. The more places you can share your page, the better. It’s all about getting your name out there.
6. Grow your personal Facebook friend list
Many of my clients and Facebook followers come directly from my Facebook friend list. This isn’t for everyone, but having an active Facebook following on your personal account will naturally help build an audience for your business Facebook page.
7. Use SEO on your website to drive traffic to your Facebook page
Most articles on social media marketing focus on how to drive traffic to your website from your Facebook page, but you should also use your website to get more likes to your Facebook page. Your SEO and social media strategy should work together. Use your website to get more likes on your Facebook page. This is one way to keep your customers engaged after they discover
If you don’t have a blog, start one. Blogs are great for SEO and Facebook. I tell every business owner I work with to create a blog. Develop SEO-content for your blog, so that people find it in Google, and also share your blog posts on your Facebook page. People that discover your site through Google may start following your Facebook page to keep up with what your brand is doing.
8. Check out your competition
Start seeing what your competition is doing. Facebook insights has a feature called Facebook pages to watch. Start looking for businesses that are similar to yours and watch what they are doing. You don’t have to just watch businesses that are the same as yours. Sometimes businesses in your field aren’t getting any more Facebook action than you are. Track business pages that are successful and copy their strategies.
9. Use hashtags
Hashtags are used more on Instagram and Twitter, but they can still help you get more Facebook followers. Using a hashtag creates a clickable link to a topic and makes your post more findable on Facebook. Using popular hashtags can bring visitors to your page that might not otherwise find you. For example, #MotivationMonday is a popular hashtag. If you post motivational content, try using a hashtag with it. Research which hashtags are popular in your industry and utilize them in your posts.
10. Boost your Facebook posts
Play around with boosting your Facebook posts. Because Facebook’s algorithm favors posts from friends and family, business pages’ posts may not even be seen by your audience. Boosting your post will get your content out to people that wouldn’t find your posts organically.
Before you just boost a random post look at how it’s performing. It’s best to boost posts that are already performing well. If you see a post that is getting more engagement that usual, this is a post to try boosting.
11. Practice, practice, practice
Do you want to have a better Facebook page, one that gets more likes? Creating content for your business Facebook page takes practice, trial, and error. Try to have fun with content creation. If you enjoy creating the content for your Facebook page, your page will get better.
Don’t just post something on your Facebook page to have a new post on your page. Nobody wants to follow a boring page with meaningless content. Have fun with your Facebook marketing. Work on creating quality, visually-appealing content, setting goals, and making your page gradually better.
There isn’t a magic formula to getting likes. There are no secret tricks or hacks. Having a good Facebook page takes effort, research, and time. The key to getting more Facebook likes is consistently posting good content and improving the quality of your page.
If you have a business , I would love to help you with your social media marketing. Schedule a call with me to discuss your social media strategy.
I am Patty Malowney, the creator of Badass Web Goddess. I am an Albuquerque SEO and digital marketing consultant. I started my first internet business in 2004 with a $40 garage sale computer and a whole lot of determination. I sold my first website, JustMommies.com to the dating company eHarmony.com in 2008. My website was acquired by another company where I worked as a consultant and editor until July, 2019.
After encouragement from friends and family, I decided to branch out on my own and start my own consulting business. I offer advice and services to local businesses on how they can rank better in Google.
In addition to running Badass Web Goddess, I am an avid blogger. I run several blogs including my internet marketing blog here at Badass Web Goddess. If you love my blog, Follow Me on Facebook or Twitter!